NARUTO TEE

ModernNotoriety

The Naruto Tee

/Merch Drop 2022

Roles

Creative Director
3D Artist
Illustrator
Graphic Designer
Poster & Flyers Designer
Merch Designer

About Project

ModernNotoriety releases merch referencing pop culture, games, anime and y2k. This drop was based on the anime and manga series Naruto (Shippuden).
It was an exciting project that had my full interest because of my love and appreciation for the series and the community. The one thing I was looking forward to the most was how I would combine the elements and characters of the series with the branding that is ModernNotoriety to design a one of a kind merch that is not just another anime merch but also makes one feel nostalgic.

PHASE 01 - GETTING INFO

The merch that Modern Notoriety drops is for their community, so the design needed to resonate with the community. It was important that the people could feel connected with the Tee.

Modern Notoriety took a random poll on their Instagram page asking followers about their favorite characters from Naruto & Naruto Shippuden. This helped us decide the characters to choose for the design that the community loves, without announcing any information about the merch.

PHASE 02 - TEASER

I made a teaser to announce and arise interest in the community about a potential Modern Notoriety x Naruto merch.

I made a short video clip hinting more at the potential merch. I wanted to provide a nostalgic feeling of the time that I used to play PS2 on the weekends as child.

PHASE 03 - THE FINAL DESIGN

There were 3 key elements to keep in the design at all costs.
1. The grunge skeleton integration. (crucial to MN's design style)
2. Characters should be easy to recognize by anyone that knows about the franchise.
3. A 3x3 grid. (crucial to MN's design style)

The design was a success as it was comprised of all the key elements and it showcased the top 9 characters that our MN community loved.

PHASE 04 - TRAILER / TEE ANNOUNCEMENT

The intent & role of the trailer was to announce that the Naruto x MN merch will be a T-Shirt.

I wanted to render the merch in an environment that would connect the drop with the series, so I went with iconic location "The Valley of The End."

PHASE 05 -T-SHIRT DROP

The final design & mockup for e-comm use and promos.